But he added that Hard Rock has relationships with both Gibson and Page, and the hotel and casino features many Led Zeppelin artifacts. Now, we have the ability to market this internationally.”Īs for the guitar shape, Allen said it’s meant to be generic and not necessarily the Gibson Les Paul made famous by Page and others. “Before, we were more of a locals facility.
“Wouldn’t it be really cool if we could design a hotel shaped like a guitar?” Allen remembers saying. Jim Allen, CEO of Hard Rock International, said the brand already is filled with guitars, so why not a hotel? It has a giant pool and lagoon, retail shops, restaurants, and of course gambling. The $1.5 billion project also has a refurbished venue for concerts and other events, starting with Maroon 5 on Friday and continuing with artists such as Sting and Billy Joel.
